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Apr 13, 2009

How to Research the Keyword

Posted by DRSP at Monday, April 13, 2009
Keywords are the terms you type into a search engine to find interesting web sites. Keywords is The Most Important SEO Aspect. You need to know what search terms people are likely to use to find your site, then use those terms as your Keywords. Make a list of the keyword combinations you can think of that you would use to find your site. Try them all on a search engine and see the results. You need to see how these search terms perform on the web and what other search terms could be used. A great free tool to help with this research is available at Google: http://adwords.google.com/select/KeywordToolExternal You type in a search term, then you are given a list of similar search terms, how often they were searched and some advertiser comparison figures. You can quickly find additional keywords and to see how well they perform. A good idea is to optimize your site for a less frequently used keyword combinations so that you can achieve a higher placement. The Google Keyword Tool will help you figure this out. Focus on keyword groups with 3 or 4 keywords. Many times keywords will overlap, so you can focus on a longer keyword combination and cover many other combinations at the same time. For instance, if you are designing a page to sell Blogger Video, you can optimize for this keyword phrase "Blogger Tutorial Video". This will not only give you optimized performance for this keyword combination but also for these other keywords and combinations as well: Blogger Tutorial Blogger Tutorial Blogger Tutorial Video So try to come up with a multiple keyword combination that will contain several other keyword combinations as well. Once you know what keywords you want to use you are ready to place those keywords on your page. The main places you want to use the keywords are:
  • In the first sentence on the page
  • In all of the image alt tags
  • In links to and from the page
  • Well represented in the body text of the page
Make sure you Pick the right keywords, and make sure they cover more than 5% of the word usage on the page. An easy way to get more keywords onto a page is by using lists such as: We carry: Blogger Tutorial Video for Newbie Blogger Tutorial Video for Beginner Blogger Tutorial Video for Making money Keep in mind that your page text should still be user friendly. If you use your keywords too frequently or in strange ways on your page, it may rank better in the search engines, but it will drive away visitors. Who wants to read a poorly written page?

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