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Apr 20, 2009

How to Start Adsense at your Blog

Posted by DRSP at Monday, April 20, 2009
AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their blogs that allows AdSense to display ads on the blog it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense blog that seem to be the most appropriate. The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website/blog owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads. How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. Build a Blog: while you can put AdSense ads on virtually any blog, in 99% of cases you won’t make any real money out of it. In order to start a real AdSense that will become a steady income stream, you have to remember about:
  • popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.
  • relevant content - AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the blogs topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your blog. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked public domain - Google loves fresh unpublished articles.
  • proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.
Registration process: registration process is very simple and, what’s even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!

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