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Apr 2, 2009

How to Get Income from Adsense

Posted by DRSP at Thursday, April 02, 2009
Many people put together numerous (even hundreds) of niche websites to make Google Adsense income. Yes, it is, if you understand the three keys to Google Adsense income: click-through rate, earnings per click, and traffic. You can improve the Adsense click-through rate by modifying your web site design. Observe which changes increase or decrease the Adsense click-through rate. Earnings per click depend on getting the content on a page (especially targeted keywords) to trigger Adsense ads that many advertisers are bidding on. One keyword might only make you $0.05 per click. Another keyword might make you several dollars per click. You want to target your page content around keywords that have many advertisers competing. This is actually the opposite of what you want for search engine optimization. In general, you will be able to rank higher in the search engines for keywords with less competition. So how do you do this without destroying your search engine rankings? The secret is called “long tail” keywords. Long tail keywords are longer keyword phrases that have searches yet have little competition in the search engine results. Be sure the phrases contain keywords that have high advertising competition. Google makes their money from advertising, so they will display the highest price ads that match the content on the page. Once you improve your click-through rate and your earnings per click, it’s simply a matter of increasing traffic to your site. Basically, there are two ways to get traffic: You can buy advertising or you can get traffic through links and search engine results. You could easily get traffic by buying Adwords ads. For an Adsense site, that generally means that you cannot profitably advertise it, so you need to get it listed in the search engines and get as many links as possible with a reasonable amount of effort. The two easiest ways to achieve this currently are article marketing and social networking. Article marketing, sometimes called “bum marketing,” is pretty simple. You write one or more short articles (about 500 words or so) and submit them to article directories on the Web. You get to include an author’s resource box that links to your site at the end of the article. There are even services such as iSnare or Article Marketer that will submit your article to hundreds of article directories for you. The more articles you do for a given site, the more links and traffic you get and the higher you get in search engine results. And you can get article ideas from anywhere. In social networking, you get your link on various social networking sites.

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