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Apr 2, 2009

Make Selling your Web Page

Posted by DRSP at Thursday, April 02, 2009
Though the method of selling a product or service may be different, the basic rules are still the same and need to be reflected on your web site. The Internet makes it possible to sell your product worldwide, but it lacks the personal touch that a face-to-face meeting could do. Your site has to work a lot harder if you hope to convince a viewer to buy your product. Your first page is the most important part of your website. So what should your first page of your site contain? Preparing a website means doing more than throwing up a flashy page. A professional site is easy to navigate. If you are selling something of value get a professional to design a site for you. Consider yourself as a teacher educating your customer about your product and service. It should show your product clearly. The customer wants to see what you have on that first page, not on page 20. Customers buy solutions, not the products or services. Your site can’t be cluttered up with banners, text ads and graphics. The door-to-door salesman of the past sold only one item, whether that item was a hair brush, cosmetics or a vacuum cleaner. Keep your site simple, direct and easy to understand. Persuasion. Your product or service should provide a solution to the customer. Position your site as the low-risk provider of your product and service. The customer always looks for the lowest price for whatever he wants to buy. Persuasion addressees the customer’s fear of making the wrong decision when buying your item. This should come across in your web page. Overcoming the customer’s fear means placing a money-back guarantee if he isn’t satisfied. That means posting your email address, phone number and even your address as necessary. It’s a good way to establish a good relationship with a faceless customer. Your are not just selling a product, you are working for your customer. That after-sales service should make up a part of your first page. Provide some incentives. You should offer up some kind of freebie or offer up a special discount if he responds immediately.Take the time to design your front page.

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